The 39th edition of Ovibeja, the largest national event dedicated to agriculture and agri-food activities, took place from April 27 to May 1 in the city of Beja. Joaquim Pedro Ferreira, a member of the CESAM communication team, participated in one of the four main panels of the 2023 edition’s program: “Communication, A Great Challenge for Agriculture.”
Communication was the central theme of this year’s edition, and this panel featured the presence of other experts in science and agriculture, addressing topics such as technology, sustainability, and food production. Joaquim Pedro presented audiovisual content as an important tool for scientific dissemination, stating that these tools, “particularly videos, present a significant challenge for the communication offices of research units. As demonstrated by the high interest of participants, including officials from various research centers, in CESAM’s audiovisual products.”
The Minister of Science, Technology, and Higher Education was scheduled to be present on this panel, but her attendance did not occur due to a decision by the event’s organizing committee. Throughout the event’s several days, it also featured the presence of the President of the Portuguese Republic, Marcelo Rebelo de Sousa.
This fair aims to promote dialogue among researchers, producers, and companies, as well as to drive innovation and development in the agri-food sector in Portugal. With over 150,000 visitors, this edition included more than a thousand exhibitors, several thematic pavilions dedicated, for instance, to agri-food, livestock, institutional and services, pedagogical activities, and communication of good agricultural practices.