The BETTER PLASTICS project aims to be the Mobilising Project for the Plastics Sector in Portugal, capable of leveraging the sector’s transition to a circular economy. It arises from an initiative by APIP, the Portuguese Plastics Industry Association, which, through this application to the R&TD Mobilising Programmes, aims to mobilise the private sector together with national authorities, universities and citizens, thus contributing to the objectives of the European Circular Economy of reducing greenhouse gas emissions, greater resource efficiency and job creation.