WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Butt, A., Ahmad, H., Muzaffar, A., Ali, F., & Shafique, N. (2021). WOW, the make-up AR app is impressive: a comparative study between China and South Korea. Journal of Services Marketing, 36(1), 73-88. https://doi.org/10.1108/jsm-12-2020-0508