Current seafood traceability tools and services have the potential to take advantage of novel blockchain technologies to obtain a wide range of data making sustainable seafood practices more visible to consumers. Sea2See project will fill in existing seafood traceability gaps through development of an innovative end-to-end blockchain model and professional and consumer applications to increase trust and social acceptance of sustainably fished and farmed seafood. The project will provide technological solutions to answer the need of a valuable source of data collected throughout the whole seafood value chain, verified and covering inputs from diverse stakeholders. For that purpose, a specific focus will be put on active commitment of stakeholders and real empowerment of consumers through the implementation of societal and sectoral strategies for co-creation, communication and awareness raising.
Sea2See’ main goal is to significantly increase consumer trust and acceptance of sustainably fished or farmed seafood in Europe through the 1) development and demonstration of an innovative end-to-end blockchain traceability model throughout the seafood value chain (through the deployment of blockchain traceability approach in 5 pilot sites, in Spain, Greece and Portugal, on fishery and aquaculture value chains) and 2) implementation of societal and sectoral strategies for co-creation, communication and awareness raising of the benefits of sustainably fished or farmed nutritious seafood.
Sea2See brings together a unique and interdisciplinary consortium, that combines a wide range of scientific disciplines, including aquaculture, fisheries, social sciences, and technological partners in the field of block chain, digital management cloud platforms, AI modelling experts, LCA experts, including also scientists with expertise in behavioral modelling.
